E-commerce businesses need more than run of the mill Google AdWords management, they need a comprehensive online marketing strategy. Not only to generate new business, but to encourage repeat customers. You might be missing out on the best platform available to drive qualified traffic through to your web store and increase sales.
If you’re a serious e-commerce business you simply need to start using Google’s Product Listing Ads (PLA). One of the main advantages of PLA is presenting your company, product and price in a prime location at the top of Google’s search results. Many websites are not yet running PLA which means there are a number of businesses that are ahead of the game. There are many advanced tactics we can use to get the best value out of every click.
PLA is a great way to generate qualified traffic to remarket to later. Dynamic remarketing is becoming the industry standard for high competition e-commerce websites. For more information on remarketing click HERE
If you’re an e-commerce site that has experienced decreased success with AdWords over the past 12 – 18 months, this is likely due to the increasing popularity of PLA which populates prime real estate on the first page of Google. Your biggest competition is likely already using them. This means you need to use them to stay competitive or get in first to get ahead.
If you’re already running PLA, but not seeing results, you need to seriously consider the management of your Google AdWords and PLA campaigns. The risk for error can be high because certain products can see a dramatic increase in clicks with no sales. Setting up advanced conversion tracking will enable you to bid appropriately and get the upper hand on high profit, high conversion items. As you probably know, the cost per click and value per sale can differ greatly from item to item. One specific product can generate higher sales and higher profit than another. As part of basic strategy, its paramount you cut underperforming keywords and placements.
Click Champion will use any historical data available and run numerous low cost test strategies to find the best possible way forward and show you an impressive return on investment. When returns are positive, it gets easier to grab a bigger slice of the market than your competition. Sometimes using strategies in conjunction with AdWords, PLA and remarketing such as connecting with a network of reseller websites can dramatically increase sales with minimal investment.
Let us do the hard work for you! Stop talking to sales people and contact one of our Google certified staff today for a friendly chat to see how we can help market your online store.